For quality care call 0800 085 3537

Care Services

About Us

Our Family Business

East Riding Care Services is a family business which owns and operates a group of care homes throughout East Yorkshire. The business is headed by William Birmingham, the Managing Director and Company Secretary. The operational team comprises his wife Ann, their son Bradley and their daughter Laura. Together they take a hands-on approach to providing the highest standards of person-centred care to residents and their families.

Ann Birmingham – Group Director


A former Montessori school teacher, Ann has been working in the care industry for more than 20 years. She has always adopted a person-centred approach to providing care and this remained her focus when she moved into looking after elderly people. Ann has worked at all levels of the family business, from setting up new care homes to taking a hands-on approach in providing day-to-day care services to our residents and their families.

Bradley Birmingham – Group Services Director


After graduating from the University of Hull, Bradley worked for a number of years as an accounts manager in the confectionery industry. He joined the family business in 2008 and is involved in all aspects of supporting the team in providing a high level of person-centred care. Bradley has particular responsibility for invoicing and accounts and for all maintenance issues, working closely with the care home managers, staff, residents and relatives. He is a member of the Institute of Directors.

Laura Harding – Group Operations Director

Laura Harding

Laura graduated from the University of East Anglia and obtained additional qualifications in hospitality management and marketing. Her early career was in customer service with various blue chip companies before she came into the family business. Laura found the move to be a natural progression as she spent more time in the business and became fully involved from 2003. She managed one of our homes for seven years and now works across the group, ensuring we provide person-centred care to the highest standards and comply fully with the increasingly demanding regulatory requirements.

The Old Vicarage

The Old Vicarage Care Home, Skidby

84 Main Street, Skidby, East Yorkshire, HU16 5TH
T: 01482 876 633

A care home located in the heart of picturesque East Yorkshire with a dedicated team who are highly trained in meeting complex care needs.

Read More

Brough Manor

Brough Manor Care Home

33 Station Road, Brough, East Yorkshire, HU15 1DX
T: 01482 668 382

A conveniently-located and welcoming care home in a quiet area of a busy village providing the highest quality services to meet complex care needs.

Read More


Glenfields Care Home, Driffield

7 Montgomery Square, Driffield, East Yorks, YO25 9EX
T: 01377 254 042

A care home with a real family feel from the moment you walk through the door and with so much space for residents and their families.

Read More

Your View

  • Thank you for all the kindness, understanding and care you have shown towards John in the last six months. It has been very much appreciated by both of us.


  • To all the wonderful staff at Brough Manor. Thank you all for your care and sincerity shown to David and in particular the kindness given to him in the last days of his life. With our deepest thanks.


  • Would like to say a massive thank you for looking after my Grandma. As a senior care worked myself I know how hard your work is, often with little thanks, so thank you again for everything you have done for her.


  • Just to let you know how much we appreciate all you did for Mum during her stay with you. Also thank you for your kindness to us as a family.


  • This is a small token of my appreciation for the way you all look after my Mum. Your continuing care for her is fantastic. I can’t thank you enough for what you do for her every day.


  • A huge thank you to everyone for all your care and fondness you have to Mum. She always told me she was extremely happy at the Old Vicarage and for that we will always be grateful.


Social Care Commitment
Connect to Support East Riding
Enrich - Enabling Research in Care Homes
Bradford University
Care Quality Commission
Healthwatch East Yorkshire