Our Family Business
East Riding Care Services is a family business which owns and operates a group of care homes throughout East Yorkshire. The business is headed by William Birmingham, the Managing Director and Company Secretary. The operational team comprises his wife Ann, their son Bradley and their daughter Laura. Together they take a hands-on approach to providing the highest standards of person-centred care to residents and their families.
Ann Birmingham – Group Director
A former Montessori school teacher, Ann has been working in the care industry for more than 20 years. She has always adopted a person-centred approach to providing care and this remained her focus when she moved into looking after elderly people. Ann has worked at all levels of the family business, from setting up new care homes to taking a hands-on approach in providing day-to-day care services to our residents and their families.
Bradley Birmingham – Group Services Director
After graduating from the University of Hull, Bradley worked for a number of years as an accounts manager in the confectionery industry. He joined the family business in 2008 and is involved in all aspects of supporting the team in providing a high level of person-centred care. Bradley has particular responsibility for invoicing and accounts and for all maintenance issues, working closely with the care home managers, staff, residents and relatives. He is a member of the Institute of Directors.
Laura Harding – Group Operations Director
Laura graduated from the University of East Anglia and obtained additional qualifications in hospitality management and marketing. Her early career was in customer service with various blue chip companies before she came into the family business. Laura found the move to be a natural progression as she spent more time in the business and became fully involved from 2003. She managed one of our homes for seven years and now works across the group, ensuring we provide person-centred care to the highest standards and comply fully with the increasingly demanding regulatory requirements.